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Bandai Hyper Yo-Yo Lanyard Series - Model 004
Exhibit #4889
TypeProduction
PackagingCarded
ConditionMint
Date1998
OwnerRick Brough
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The 1998 Hyper Yo-Yo "Super Spinner" lanyard series (Models 001–007).

Released by Bandai during Japan’s first major yo-yo boom, this 1998 Hyper Yo-Yo "Super Spinner" lanyard series featured seven unique lanyard and leather yo-yo holder sets—each branded to correspond with a specific yo-yo model from the Hyper Yo-Yo lineup. Contrary to what the packaging might suggest, no yo-yo was included. Instead, each package displayed a photo insert of the associated model—such as the Hyper Brain, Fireball, or Stealth Raider—to indicate which yo-yo the lanyard was designed to carry.

These lanyards and carriers were practical accessories for fans and players, letting them wear their favorite yo-yos around the neck during competitions, public events, or schoolyard play. The packaging artwork featured Bandai, Yomega, and Duncan branding. The set also served as collectible memorabilia for the Hyper Yo-Yo craze.

All but two of the lanyards in the series highlighted a different signature yo-yo from the Hyper Yo-Yo line:

• Model 001 - Hyper Brain

• Model 002 - Fireball

• Model 003 - Stealth Fire

• Model 004 - Stealth Brain

• Model 005 - Stealth Raider

• Model 006 - Yomega Duncan THP (Team High Performance) Bandai: This multi-brand collaboration supposedly showcased a hybrid yo-yo that represented a fusion of the three biggest names in the 1990s yo-yo scene: Yomega, Duncan, and Bandai. Whether such a yo-yo actually existed is unlikely; I've never seen it in all my years of collecting.

• Model 007 - Shogakukan Limited: This black limited-edition version was available through Shogakukan promotions and featured the stamped signature of Kenichi Nakamura (also goes by Nakamura Meijin and Master Nakamura), a Hyper Yo-Yo master and Team High Performance celebrity from the era.

Today, these lanyard sets are valued for their role in promoting the Hyper Yo-Yo movement in the late 1990s. The branded gear was designed to engage young fans in Japan’s booming yo-yo culture at the time.
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