The Cheerio Instructor patch is among the largest yo-yo patches ever released. At the time, Cheerio was based out of Canada, hence the use of a maple leaf design. Just like the Duncan Flying Eagle patches from the same time period (see the Black Flying Eagle Champion and the Blue Flying Eagle Champion), this patch is made from chenille which is often mistaken for velour. Although sometimes woven into a cloth that resembles the look of velvet, chenille in fact, is quite different. Chenille is the French word meaning caterpillar and this soft fuzzy yarn has a hairy caterpillar-like appearance. Ultimately, velvet and chenille are two different types of fabric, constructed in entirely different ways, but often producing a similar look.
An instructor patch such as this one was worn by Cheerio yo-yo demonstrators on the chest of a v-neck pullover sweater or over the left breast pocket of a sport coat. They were often earned by the demonstrator for successfully completing a wide variety of fixed axle string tricks and two-handed tricks.