Cheerio yo-yo contest winner beanie cap from the late 1930s to early 1940s. It was not unusual to have a parent pin--not sew--additional Cheerio contest patches to the brim of their child's cap. You can see the remnants of a safety pin just to the upper-right of the Winner Cheerio Contest patch. Unfortunately, the pinned award patch is missing. The hat fit the head of an 8-12 year old and was made out of cloth and stiffened felt.