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Cheerio District Champion (felt)
Exhibit #3042
OwnerRick Brough

The Cheerio District Champion patch from the 1940s; embroidered design on red felt. This same design was used into the mid 1950s. However, at some point, the felt backing used in this version (felt backing was commonly used among all early yo-yo patches, regardless of brand) was switched to a heavy gauge cotton cloth backing seen here (notice the diagonal weave).

A district level yo-yo contest was typically comprised of all the yo-yo winners from contests held in surrounding smaller towns, or from playgrounds or schools in the area. As such, it was quite an accomplishment for a young boy or girl to achieve district champion at this competitive level.

Patch is 13 cm wide x 12.5 cm tall.

This patch design was also used on Cheerio string packs. See the following:
-Cheerio Egyptian Fibre Strings (blue background)
-Cheerio Egyptian Fibre Strings (red background)

* * * * *

Cheerio felt patches were notorious for not being color-fast, unlike most Duncan patches. As a result, if a parent made the unfortunate mistake of washing the patch, all the colors bled out of it and ruined any other clothing items that were in the same wash. That fact may help explain—in part—why it is so uncommon today to see vintage Cheerio award patches still sewn onto their original sweaters or other articles of vintage clothing, or at auction. Now you know: never try to clean, wash, or soak a Cheerio felt patch!

See the "Washed patch" image in this exhibit as an example of a Cheerio District Champion patch that was washed and permanently damaged.
Other Views
Front, large
Back, large
Washed patch

2005-2017 © David W. Hall & Grahame Wright