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| Unknown Maker Oishinbo |
| Exhibit #4846 |
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| Type | Production |
| Shape | Standard (-) |
| Axle | Fixed String |
| Color | Orange |
| Packaging | Poly Bagged with Card |
| Construction | Multi-piece plastic |
| Response | None |
| Diameter | 53mm |
| Width | 41.5mm |
| Gap | Fixed |
| Condition | Mint |
| Date | 1978 |
| To | 1983 |
| Owner | Rick Brough |
| Compare |  |
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The plastic Oishinbo yo-yo from Japan in the shape of a round, "hot cross bun" snack. String is pegged. The yo-yo was an inexpensive, give-away promotional item for the food manga series by the same name.
Dating the yo-yo is challenging but there are some clues that help. Based on the visual design, materials, and packaging style, the yo-yo most likely dates from roughly 1978 to 1983 based on the following reasons:
• The pig chef mascot and hamburger art shows strong Showa-era style; hand-drawn look with bold lines, minimal shading, and Western food themes, which became trendy in Japan after McDonald’s arrived in the early '70s.
• Use of hand-lettered katakana and hiragana typical of Japanese kids' toys of the 1970s.
• The header card is stapled to a thin plastic bag (no barcode, no modern safety marks) is consistent with pre-1985 Japanese festival and dagashi toys.
• The phrase Up & Down is in English. It was a common practice in late Showa toy design to use basic English phrases to seem fun or international.
• The packaging for the yo-yo does not show any clear manufacturer branding, copyright notice, or company name—something that was very common for inexpensive Japanese toys sold in the Showa era.
Header card and yo-yo are identical on both sides.
Recipe
Diameter: 53mm
Width: 41.5mm
Material: Plastic
String: Cotton
See also another food-themed yo-yo from Japan, the Mocchi Onigiri
Original retail price: $ USD. | |
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