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| Jack Russell Trick Booklet |
| Exhibit #4822 |
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| Type | Production |
| Condition | Mint |
| Date | 1998 |
| Owner | Rick Brough |
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The front cover of a Coca-Cola promotional yo-yo trick booklet from the early-to-mid 1990s. This particular version is from a Danish campaign, based on the language used at the bottom:
"Lær de otte basistricks og vind jublende yo-yo præmier til den store guldmedalje."
Translated from Danish, this means: "Learn the eight basic tricks and win fun yo-yo prizes for the grand gold medal."
Like the associated Coca-Cola - Psycho Zid yo-yo and Coca-Cola string pack, this booklet featured three stylized cartoon yo-yoing characters named Psycho Zid, Crazy Joe, and Groovy. These characters were part of Coca-Cola’s yo-yo marketing mascots—whimsical, chaotic creatures used in various Coca-Cola yo-yo contests and packaging during the ‘90s.
This booklet was likely given out at Coca-Cola yo-yo competitions or demonstrations. It aimed to motivate kids to learn yo-yo tricks like "Sleeper," "Walk the Dog," and so on, and compete for prizes such as pins, patches, or medals.
This particular trick booklet is tied to the Coca-Cola Europe-wide yo-yo boom around 1994–1998, when Coca-Cola partnered with local distributors and yo-yo companies like Jack Russell Promotions and Magic Yo-Yo S.A. to host national yo-yo competitions across Europe, Latin America, and Asia.
Produced by Magic Yo-Yo S.A. (Sociedad Anónima; simply means "Corporation" or "Incorporated"), P.O. Box 7, Fleet, Hampshire GU1 3 8YX, England. Manufactured in Argentina by IMAP SAIC for Magic Yo-Yo S.A.
IMAP SAIC stands for Industrias Manufactureras Argentinas de Plásticos, Sociedad Anónima Industrial y Comercial
• IMAP – Acronym for Industrias Manufactureras Argentinas de Plásticos ("Argentine Manufacturing Industries of Plastics").
• SAIC – Acronym for Sociedad Anónima Industrial y Comercial (a specific corporate designation in Argentina that means "Industrial and Commercial Corporation with Limited Liability.")
IMAP SAIC is a plastic manufacturing company based in Argentina (still in business as of 2026), and the "SAIC" part indicates its legal status as a registered industrial and commercial corporation. They are known to have manufactured promotional toys and items like yo-yos, often under contract for brands like Coca-Cola. One such example is the yo-yo model linked to above. | |
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