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| Jack Russell 3 Original YoYo Strings |
| Exhibit #4821 |
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| Type | Production |
| Condition | Mint |
| Date | 1998 |
| Owner | Rick Brough |
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A vintage Coca-Cola yo-yo string pack (3 white cotton) in plastic bag from 1998. The artwork on the front of the package features three cartoonish devil characters (known as, top to bottom, Groovy, Psycho Zid, and Crazy Joe) interacting with yo-yos.
This string pack was created for use with Coca-Cola branded yo-yos, such as this model, likely part of a licensed product line distributed internationally. This particular string pack is possibly tied to the Coca-Cola Europe-wide yo-yo boom around 1994–1998, when Coca-Cola partnered with local distributors and yo-yo companies like Jack Russell Promotions and Magic Yo-Yo S.A. to host national yo-yo competitions across Europe, Latin America, and Asia.
Produced by Magic Yo-Yo S.A. (Sociedad Anónima; simply means "Corporation" or "Incorporated"), P.O. Box 7, Fleet, Hampshire GU1 3 8YX, England. Manufactured in Argentina by IMAP SAIC for Magic Yo-Yo S.A.
IMAP SAIC stands for Industrias Manufactureras Argentinas de Plásticos, Sociedad Anónima Industrial y Comercial
• IMAP – Acronym for Industrias Manufactureras Argentinas de Plásticos ("Argentine Manufacturing Industries of Plastics").
• SAIC – Acronym for Sociedad Anónima Industrial y Comercial (a specific corporate designation in Argentina that means “Industrial and Commercial Corporation with Limited Liability.")
IMAP SAIC is a plastic manufacturing company based in Argentina (still in business as of 2026), and the "SAIC" part indicates its legal status as a registered industrial and commercial corporation. They are known to have manufactured promotional toys and items like yo-yos, often under contract for brands like Coca-Cola. One such example is the yo-yo model linked to above.
See also the associated Coca-Cola trick booklet. | |
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