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| Lumar Genuine Competition Yo-Yo Strings |
| Exhibit #4743 |
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| Type | Production |
| Condition | Mint |
| Date | 1960 |
| To | 1971 |
| Owner | Rick Brough |
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Vintage package of Genuine Lumar Competition Yo-Yo Strings, manufactured by Louis Marx & Co. Ltd. in Swansea, UK.
The pack came with three strings (likely 100% cotton) and came with the slogan touting "It's the String That Counts" emphasizing the importance of high-quality strings in yo-yo performance. The price is listed as 6D (six pence), suggesting that it was sold during the pre-decimalization era of British currency (before 1971). In the 1950s-60s, the exchange rate ranged around $2.80 to $2.40 USD per £1. So, 6D (six pence) would have been roughly $0.07 to $0.10 USD. during that period.
Interestingly, the phrase "As Tested and Used by the World's Champion Player" implied that these strings were endorsed by a prominent yo-yo champion of the time, although no specific player is named.
Louis Marx & Co. was a well-known toy manufacturer, particularly famous for producing tin toys, action figures, and yo-yos. The brand Lumar is associated with Marx’s yo-yo line, and this string pack likely accompanied their yo-yos during the mid-20th century. During the various yo-yo crazes of the 1930s-1960s, companies like Duncan, Royal, Lumar, and Cheerio often marketed their products with competition-level quality claims and endorsements from professional players. | |
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