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| Duncan Genuine Beginners - New Era Potato Chips (mini) |
| Exhibit #4623 |
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| Type | Special Release |
| Shape | Standard (-) |
| Axle | Fixed String |
| Finish | Painted |
| Color | Green/Red |
| Packaging | Poly Bagged |
| Construction | Three piece wood |
| Response | None |
| Diameter | 43mm |
| Width | 26mm |
| Gap | Fixed |
| Weight | 25gm |
| Condition | Mint |
| Date | 1955 |
| To | 1965 |
| Owner | Rick Brough |
| Compare |  |
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An advertising promotional yo-yo for New Era Potato Chips. The yo-yo was a miniature wooden, three piece bi-colored yo-yo with a pegged string made by Duncan of Luck, Wisconsin.
The gold leaf stamped seal on the GREEN halve says:
"Genuine
Beginners
Yo-Yo
Reg.U.S.Pat.Off.
Duncan"
Stamped in black ink on the RED halve is a circular text advertisement for:
"NEW ERA POTATO CHIPS"
About New Era Potato Chips
New Era Potato Chips, introduced in 1951 by the Ernest Nicolay-Russell Dancy Company, quickly became a favorite among Detroit snack enthusiasts. The brand's packaging featured a distinctive silhouette of a slim lady, surrounded by images of active individuals engaging in sports like golfing, swimming, and skiing. This design emphasized the chips' purported health benefits, suggesting they provided energy for sports and contributed to a slim figure.
The chips were produced at a factory located at the corner of 5801 Grandy Street and Hendrie Street in Detroit. In 1958, New Era merged with Frito, which later became part of Frito-Lay in 1961. Following these mergers, the New Era brand was gradually phased out in favor of Lay's potato chips.
In 1970, Better Made Potato Chips acquired the New Era brand from Frito-Lay after the latter had discontinued the product line. This acquisition allowed Better Made to expand its market reach and preserve a piece of Detroit's snack food history.
Today, Better Made remains a prominent Detroit-based potato chip manufacturer, continuing the legacy of local snack production in the city.
The yo-yo in this exhibit -- still sealed in its original polybag -- is likely from 1955 to 1965. It's unknown how these yo-yos were distributed. Duncan Beginners yo-yos were also used as promotional items for Kitty Clover potato chips and Old Dutch potato chips.
Recipe
Diameter: 43mm
Width: 26mm
Weight: 25gm
Material: Maple
Axle: Maple, pegged string
Original retail price: $ USD.
Of interest...
To see all mini yo-yos in this museum, in the left panel, click Exhibits.
In the right pane, in the Name/Model field, type mini, then click Browse. | |
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