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| Duncan Vote for Duncan Yo-Yo Return Tops |
| Exhibit #4578 |
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| Type | Production |
| Condition | Mint |
| Date | 1960 |
| To | 1964 |
| Owner | Rick Brough |
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As an American citizen on the eve of the 2024 national election, what better way to honor and recognize the fundamental privilege of being able to vote, as protected by the U.S. Constitution and various federal laws, than remembering the two-color Vote for Duncan Yo-Yo Return Tops paper sticker from the 1960s!
Well, unfortunately, there is little information about the sticker itself. But, here's my theory about it:
The sticker may have been released during the 1960 or 1964 Presidential and congressional election season. A strategic marketing effort by Duncan aimed at further popularizing their yo-yos among children and teenagers. By personifying the Duncan yo-yo as a "candidate" during a national election season, the campaign encouraged young enthusiasts to "vote" by purchasing and showcasing their Duncan yo-yos, effectively turning ownership into a form of brand allegiance. Kids could wear or share the sticker. This initiative likely boosted yo-yo sales, but also fostered a sense of community among young fans who participated in yo-yo clubs, contests, and local events. This strategy reflected a broader trend of companies in the 1960s appealing directly to younger audiences by fostering brand loyalty through engaging, community-based initiatives. The Avon yo-yo and yo-yo-shaped bar soap is another such example.
While this sticker is quite scarce today, similar promotional items from that era can be found in collections like the Duncan Family Yo-Yo Collection at the Smithsonian Institution. Additionally, vintage Duncan yo-yo posters and advertisements from the 1960s can be seen in this yo-yo museum that offer a glimpse into the marketing strategies of that time. | |
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