The Hyundai IONIQ Pixel yo-yo was a novelty, light-up, wheel-shaped yo-yo distributed by HYUNDAI to promote the IONIQ, a line of eco-friendly vehicles that included hybrid, plug-in hybrid, and fully electric models. The term "Pixel" in the yo-yo name referred to the unique design elements used in these cars, particularly the Parametric Pixel lights. These pixel lights were a signature feature of Hyundai’s IONIQ 5 and IONIQ 6 models, giving them a distinctive and futuristic look. The yo-yo's "hub cap" design is based on the black diamond cut design of the 20-inch alloy wheel rims used on the IONIQ 5. Uses two button batteries.
Outer rim featured a black rubber tire tread.
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