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| Duncan Imperial - Rice Krispies (glow) |
| Exhibit #5130 |
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| Type | Production |
| Shape | Standard (-) |
| Axle | Fixed |
| Color | Glow in the dark |
| Packaging | Poly Bagged |
| Construction | Multi-piece plastic |
| Response | Starburst |
| Gap | Fixed |
| Condition | Mint |
| Date | 1989 |
| To | 1990 |
| Owner | Rick Brough |
| Compare |  |
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Duncan Imperial from about 1989-1990. The yo-yo features glow-in-the-dark plastic Duncan Imperial branding on side A and RICE KRISPIES branding on side B, all in black. The mascots for Kellogg's Rice Krispies seen on the yo-yo are the iconic trio known as Snap, Crackle, and Pop. These three elf-like characters have been associated with the brand since 1933 and represent the onomatopoeic sounds that Rice Krispies make when milk is added to them. Here's a little more about each mascot:
• Snap: Usually portrayed wearing a chef’s hat, Snap is the oldest brother and is known as a problem solver.
• Crackle: Often shown wearing a red or striped cap, Crackle is the middle brother and is known as the jokester1.
• Pop: Typically seen with a drum major’s shako, Pop is the mischievous and clumsy youngest brother who often becomes the center of attention.
The characters were originally designed by illustrator Vernon Grant in the early 1930s. Over the many years, they have undergone various redesigns to appeal to contemporary cereal eaters, but their core identities have essentially remained the same.
The yo-yo came polybagged with a mini Duncan Yo-Yo Trick Book [a single sheet] and one cotton string. The sheet was copyrighted 1989 by Duncan Toys Company. To my knowledge, it was never sold retail by Duncan.
I have yet to find any evidence that the yo-yo was either included in boxes of Kellogg's Rice Krispies cereal (highly unlikely given the yo-yo's size and weight), or advertised somewhere on the cereal box as a mail-away premium for proofs-of-purchase and/or a minimal price. No such cereal box seems to exist.
Interestingly, however, in the early 1990s, "Kellogg's Presenters," at strategic grocery stores around the country, handed out in-store flyers that promoted Kellogg's Corn Flakes. The flyer offered buyer's of Corn Flakes a free glow-in-the-dark yo-yo on the spot, for free.
See the flyer image in this exhibit.
Flyer text:
"FREE GLOW-IN-THE-DARK YO-YO *with purchase of ONE package Kellogg's Corn Flakes cereal (stated size or larger)
TODAY ONLY! HERE'S HOW: Just pick up ONE package of Kellogg's Corn Flakes cereal (stated size or larger) off the display or shelf. Go back to the Kellogg's Presenter who gave you this flyer and show him or her the Kellogg's Corn Flakes you will be purchasing today. The presenter will be happy to give you the Duncan Yo-Yo right away. (This offer is good only while supplies last.)"
Flyer was copyright 1990 by the Kellogg Company.
This model of Imperial was never sold retail. Instead, it was a cereal premium that was free with the purchase of one 18 oz. or larger package of Kellogg's Corn Flakes or Rice Krispies cereal.
The promotion must not have been too successful. Today, this model is one of the most common Duncan Imperials that can be found new, still sealed in its original polybag, and being sold throughout the United States.
Of interest...
To see all glow in the dark yo-yos, yo-yo parts, and yo-yo accessories in this museum, in the left panel, click Exhibits.
In the right pane, in the Name/Model field, type glow, then click Browse. | |
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