Lumar was a company in the UK that produced yo-yos since the 30's. Lumar produced many tin models, and later plastic. This is an example of their plastic imperial shaped model. Very different than the Duncan's in the USA. This is a hollow shell model and the inner piece is some sort of thin metal sheet material.
I can only estimate the date, but believe this one, with LUMAR in larger wider lettering is an older version.
Notice how similar the "G" in Genuine is to some of the old Duncan Models.