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 Sponsors and Curators
The Museum of Yo-Yo History is a labor of love, and we would not be able to stay up-to-date with exhibits without the support of our sponsors and curators. Big thanks go to One Drop Design and Duncan for supplying us with their latest models, YoYoExpert for their help and support, and to Cody Orr, TotalArtist and YoYoBrothers™ for allowing us to use their collections!
If you're a manufacturer, or just a big collector and you want to help support the Museum drop me at line at chimera@yoyomuseum.com
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| Jack Russell Trick Booklet |
| Exhibit #4822 |
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| Type | Production |
| Condition | Mint |
| Date | 1998 |
| Owner | Rick Brough |
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The front cover of a Coca-Cola promotional yo-yo trick booklet from the early-to-mid 1990s. This particular version is from a Danish campaign, based on the language used at the bottom:
"Lær de otte basistricks og vind jublende yo-yo præmier til den store guldmedalje."
Translated from Danish, this means: "Learn the eight basic tricks and win fun yo-yo prizes for the grand gold medal."
Like the associated Coca-Cola - Psycho Zid yo-yo and Coca-Cola string pack, this booklet featured three stylized cartoon yo-yoing characters named Psycho Zid, Crazy Joe, and Groovy. These characters were part of Coca-Cola’s yo-yo marketing mascots—whimsical, chaotic creatures used in various Coca-Cola yo-yo contests and packaging during the ‘90s.
This booklet was likely given out at Coca-Cola yo-yo competitions or demonstrations. It aimed to motivate kids to learn yo-yo tricks like "Sleeper," "Walk the Dog," and so on, and compete for prizes such as pins, patches, or medals.
This particular trick booklet is tied to the Coca-Cola Europe-wide yo-yo boom around 1994–1998, when Coca-Cola partnered with local distributors and yo-yo companies like Jack Russell Promotions and Magic Yo-Yo S.A. to host national yo-yo competitions across Europe, Latin America, and Asia.
Produced by Magic Yo-Yo S.A. (Sociedad Anónima; simply means "Corporation" or "Incorporated"), P.O. Box 7, Fleet, Hampshire GU1 3 8YX, England. Manufactured in Argentina by IMAP SAIC for Magic Yo-Yo S.A.
IMAP SAIC stands for Industrias Manufactureras Argentinas de Plásticos, Sociedad Anónima Industrial y Comercial
• IMAP – Acronym for Industrias Manufactureras Argentinas de Plásticos ("Argentine Manufacturing Industries of Plastics").
• SAIC – Acronym for Sociedad Anónima Industrial y Comercial (a specific corporate designation in Argentina that means "Industrial and Commercial Corporation with Limited Liability.")
IMAP SAIC is a plastic manufacturing company based in Argentina (still in business as of 2026), and the "SAIC" part indicates its legal status as a registered industrial and commercial corporation. They are known to have manufactured promotional toys and items like yo-yos, often under contract for brands like Coca-Cola. One such example is the yo-yo model linked to above. | |
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