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| Dell Sleeper King - No. 602 |
| Exhibit #4078 |
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| Type | Production |
| Shape | Standard (-) |
| Axle | Fixed |
| Color | Translucent red |
| Packaging | Bubble Carded |
| Construction | Multi-piece plastic |
| Response | Starburst |
| Gap | Fixed |
| Condition | Mint in Package |
| Date | 1960 |
| To | 1962 |
| Owner | Rick Brough |
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The Dell Royal Big D Yo-Yo in gold lettering on a plastic, red translucent body, mounted on a Dell Sleeper King No. 602 card.
This yo-yo is an anomaly among Dell's product line. There are several things to note: "Royal" is used in the seal (referencing Royal Yo-Yos), "Big D" is also used in the seal (referencing Dell Plastics Co.), and the wavy, round seal circle around the seal surrounding the text is not found on any other Royal or Dell yo-yo. The packaging also did not match the yo-yo. It is known that Dell, a plastics company, was contracted by Royal to make plastic yo-yos for Royal's product line. However, it is unknown why Dell released a "Big D" yo-yo with "Royal" in its name, and on a Dell "Sleeper King" card no less.
Compare also to the following:
• Dell Sleeper King, No. 602 model, four stars
• Dell Sleeper King, No. 602 model, six stars
• Dell Sleeper King, No. 602 model, Royal Big D Yo-Yo, no stars
Of historical interest...
In the mid 1960s, Duncan sued Royal over the use of the term "yo-yo". Their lawsuit also included Dell Plastics Company because of their use of "yo-yo" on their blister bubble cards and string packs. Rather than going through costly litigation, Dell chose to discontinue their line of plastic yo-yos and string packs; Royal, instead, continued with the lawsuit and ultimately succeeded in making "yo-yo" a generic term to describe the toy itself. At that point, any manufacturer of yo-yos could use the term "yo-yo" on the yo-yo itself, including product packaging, advertising, string packs, and so on.
Original retail price: $1 US. | |
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