A Cheerio yop-yo contest winner patch with red felt as the base and white embroidered lettering and a blue embroidered outline.
By the time these patches were awarded at contests, Duncan had already acquired Cheerio. However, while Cheerio continued making Cheerio-branded yo-yos, Duncan did not promote the product line. As a result, Cheerio, the brand, eventually died off in the US by the early 1960s.