Counter display box for Duncan's Genuine Gold Seal Tournament Yo-Yo Top No. 77. This never-used box would have contained "12 original & Genuine Duncan Official Tournament Yo-Yo Tops" for 35¢ each.
These yellow boxes also came in red. While the copyright on the box says 1935, these boxes were used into the 1940s. By the early 1950s, Duncan used many of the same design elements from this box on newer display boxes that were made for their Super Tournament model.