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Anti-Yo The Business (mini)
Exhibit #2992
ShapeConcave )-(
ConstructionMulti-piece aluminum
Diameter49 mm
Width35 mm
Weight66 gm
Number Produced450
OwnerRick Brough

Anti-Yo was started by Kiya Babzani and Sonny Patrick out of the San Francisco Bay area in 2004. Their first released yo-yo was the Fluchs. The official Anti-Yo website remained online for a number of years despite the company not releasing anything new since 2012. However, sometime in 2018 their site was taken offline. The anti-yo domain now points to a clothing store. Anti-Yo Yo-Yos is considered out-of-business now.

The Busine$$ (its official spelling), released in January, 2007 was a mini yo-yo made from 6061 aluminum. It used a patented Dif-e-yo KonKave ball bearing axle and black Kentaro response pads. The yo-yo also featured a Slip Matte finish. It was officially released on Martin Luther King Day, Monday, January 21, 2007. Aside from the engraved symbology on both halves, there are no other identifying marks. The yo-yo halves were described by Anti-Yo as "half burnt sunshine and half purp' symmetrical halves".

This model originally came in a small green box that was sealed with an Anti-Yo sticker. The yo-yo was still accessible by opening the two flaps on the box bottom. An original, in-the-box Buzine$$ yo-yo is rather unique. The yo-yo came packed with an instruction sheet, a single US $1 bill, and a modest amount of shredded (read: messy) US paper currency that served as a cushion around the yo-yo and its rims. Anti-Yo was known for including random small trinkets and other unique items in their product boxes. (For example, see also the original box contents of the Fluchs model.).

Supposedly 450 of The Busine$$ were made.

Original retail price: $90 US.

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