A Russell yo-yo with a Coca-Cola image on one side. The opposite side has "Psycho Zid" in text and an image of the Psycho Zid character seen on the card. Yo-yo is plastic and uses a wood axle and starburst response. The yo-yo was made in Argentina but purchased in Denmark. It has the familiar Coke bulge face on each halve.
There were two other yo-yos in this series: Crazy Joe character (same Coke side cap, black rims), and Groovy character (same Coke side cap, red rims). The three yo-yo series also included a yo-yo trick leaflet featuring all three characters on the title page. White plastic bags of three strings also featured the three characters and the same round Coke logo that is seen on the yo-yo side cap.