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Cheerio Yo-Yo Demonstration (1933)
Exhibit #2558
Date1933
OwnerRick Brough
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Photograph of a man standing on the roof of a car, demonstrating yo-yo techniques to adults and children. The picture was taken Tuesday, March 28, 1933 very close to Point Grey Secondary school (in the background) at 37th and East Boulevard, Kerrisdale district of Vancouver, B.C. The school was built in 1929 and started out as a junior high. Today, students in grades 8-12 attend. (It's also the school from which I graduated in the 70s!)

See the approximate location of the demonstrator and view of the school as it looks today, including the tree behind the kids! (open in Google Maps and rotate your view until you see the school)

The man on the car was there as a yo-yo demonstrator for Cheerio. If you look closely at the "Large" picture in this exhibit, you can barely make out a Cheerio patch sewn on the front of his sweater. A large sign was hung on both sides of the car advertising the Sun Yo Yo contest, sponsored by the Vancouver Sun newspaper. The grand prize for the winner was $100 (equivalent to winning $1,930 in 2017). A considerable sum of money to a child in 1933.
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