An International Duncan Sports Yo-Yo licensed and sold by Tsukuda Original of Japan. Tsukuda was a doll, toy, and software maker. In 2002, Bandai bought Tsukuda Original.
This particular yo-yo is identical in size and shape to the Duncan Professional. And, the artwork under the clear plastic lens is similar to the artwork found on the 1980s Duncan Yo-Yolympics yo-yo.
Rather than showing the actual yo-yo inside the box, a facsimile image of the yo-yo was inserted behind the box opening in the front.