If you use your imagination, you will recognize this as Mister Rogers Neighborhood Trolley—in yo-yo form.
Mister Rogers chose Holgate Toys to manufacture the consumer version of his Neighborhood Trolley and this yo-yo design was a unique extension of the famous wooden toy.
Original retail price: $5 US.
Holgate Toys has been making handmade wooden toys in the USA since 1789.
Of interest... To see all non-circular yo-yos in this museum, in the left panel, select Exhibits.
In the right pane, in the Name/Model field, type shape, then select Browse.