This is a very rare, two of a kind, patch from Cheerio. This is large patch, measuring 7 3/8" wide by 8 1/8" tall, and in the classic Cheerio maple leaf shape. Only two of these name patches were made for each of the demonstrators working for Cheerio at the time.
Barney Ryan was one of major Cheerio demonstrators, and in later years he also was a part owner in the company. He worked mainly for the Canadian branch of Cheerio. Click on the link to see a photo of Barney Ryan.