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Duncan Butterfly - Schlitz Beer - No. 3058
Exhibit #3499
TypeAdvertising
ShapeConcave )-(
AxleFixed
ColorRed/Yellow
PackagingBubble Carded
ConstructionMulti-piece plastic
ResponseStarburst
GapFixed
ConditionMint in Package
Date1970
OwnerRick Brough
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A plastic Duncan Butterfly yo-yo with a steel, fixed axle. The yo-yo is likely from around 1970 or 1971.

Side A shows a full color image of the Schlitz beer belt buckle surrounding the western hemisphere of earth. Side B show an image of a butterfly in a pseudo-psychedellic representation. Card has a pre-printed price of $1.00.

The mod-looking butterfly image was rather short-lived. About 1972, Duncan used identical packaging but replaced the butterfly drawing on the yo-yo with a hot-stamped butterfly. They also raised the price to $1.29.

Today, it seems unlikely Duncan would allow a manufacturer of alcohol to use their yo-yos for advertising, especially given that the toy is typically associated with children.
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Side A face, large
Side B face, large

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