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Cheerio Yo-Yo Demonstration - 1933
Exhibit #2558
ColorPoint Grey High School, Vancouver, B.C.
ConditionMint
Date1933
OwnerRick Brough
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Photograph of Cheerio yo-yo demonstrator Joe Young standing on the roof of a car, demonstrating a yo-yo trick to children in preparation for the preliminary contest on Saturday, April 22, 1933. The picture was taken Tuesday, March 28, 1933 in front of what is now Point Grey Secondary school at 37th and East Boulevard, Kerrisdale district of Vancouver, B.C. The school was built in 1929 and began as a junior high. Today, students in grades 8-12 attend. (It's also the high school from which I graduated in the 70s. Little did I know back then about its place in Vancouver yo-yo lore.) The tree behind the children is still there to this day, albeit much larger in diameter and height.

See the approximate location of the demonstrator and view of the school as it looks today, including the tree behind the children! (open in Google Maps and rotate your view until you see the school)

If you look closely at the "Large" picture in this exhibit, you can barely make out a yo-yo patch sewn on the front of Mr. Young's sweater. The yo-yo he was using was a Cheerio "99" model. All yo-yo contestants were required to use a Cheerio "99" only; no other yo-yo brand was allowed.

A large sign was hung on both sides of the car advertising the Sun Yo Yo contest, sponsored by The Vancouver Sun newspaper. The grand prize for the regional contest winner was $100 (equivalent to winning $2,268 in 2025). A considerable sum of money to a child in 1933. The regional contest comprised of all the winners from the various preliminary contests held throughout the city. The regional contest was held at the Orpheum theater in downtown Vancouver on Saturday, May 6, 1933. The theater, located at 884 Granville street, is still there!
Other Views
Large
Outside the school today (2020)
Alternate view of school (2025)

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Content by David W. Hall & Rick Brough