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Company Profile - Russell |
In 1947 Jack Russell, a professional yo-yo player and world champion, took a
simple idea and turned it into a company. The company's name was The Jack
Russell Company and for over 50 years he promoted name brand products,
linking them directly to his promotions. These promotions were based on a
simple yet profound premise. Take a simple toy such as the yo-yo that is
easy to learn but difficult to master and create a fad around it. Then link
other brands directly to the activities surrounding the yo-yo event. By
doing just that, Jack Russell was able to achieve incredible sales results
for his clients.
Now in its 55th year Russell Promotions, Inc. is still going strong The name
was changed to reflect the over all makeup of the company which now included
Jack's family. We have expanded the types of products we offer, keeping
with the tradition of "easy to learn but difficult to master" skill related
sports. Our clientele has also grown and so have our abilities to market
their products. Our long history has also provided us with a recognized
brand name enabling us to better market our Clients products. To date we
have run successful promotions in over 95 countries, worldwide and will
continue to see that number grow as we expand the scope and reach of our
timeless products.
Russell Promotions, Inc. is located in Stuart, Florida
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