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 Sponsors and Curators
The Museum of Yo-Yo History is a labor of love, and we would not be able to stay up-to-date with exhibits without the support of our sponsors and curators. Big thanks go to One Drop Design and Duncan for supplying us with their latest models, YoYoExpert for their help and support, and to Cody Orr, TotalArtist and YoYoBrothers™ for allowing us to use their collections!
If you're a manufacturer, or just a big collector and you want to help support the Museum drop me at line at chimera@yoyomuseum.com
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| Jack Russell Coca-Cola - Psycho Zid |
| Exhibit #2949 |
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| Type | Production |
| Shape | Modified |
| Axle | Fixed |
| Packaging | Bubble Carded |
| Construction | Multi-piece plastic |
| Response | Starburst |
| Gap | Fixed |
| Condition | Mint |
| Date | 1998 |
| Owner | Rick Brough |
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A Jack Russell-like yo-yo made by Magic Yo-Yo S.A. with a Coca-Cola image on one side. The opposite side has "Psycho Zid" in text and an image of the Psycho Zid character seen on the card. Yo-yo is plastic and uses a wood axle and starburst response. The yo-yo was made in Argentina but purchased in Denmark in 1998. It has the familiar Coke bulge face on each halve. The yo-yo is listed under Jack Russell in this museum because of the design.
Beside the model in this exhibit, there were two other yo-yos in this series: Crazy Joe character (same Coke side cap, black rims), and Groovy character (same Coke side cap, red rims). The three yo-yo series also included a Coca-Cola branded yo-yo trick booklet featuring all three characters on the title page. Coca-Cola branded white plastic bags of three cotton strings also featured the three characters and the same round Coke logo that is seen on the yo-yo side cap.
This particular yo-yo model is tied to the Coca-Cola Europe-wide yo-yo boom around 1994–1998, when Coca-Cola partnered with local distributors and yo-yo companies like Jack Russell Promotions and Magic Yo-Yo S.A. to host national yo-yo competitions across Europe, Latin America, and Asia.
Produced by Magic Yo-Yo S.A. (Sociedad Anónima; simply means "Corporation" or "Incorporated"), P.O. Box 7, Fleet, Hampshire GU1 3 8YX, England. Manufactured in Argentina by IMAP SAIC for Magic Yo-Yo S.A.
IMAP SAIC stands for Industrias Manufactureras Argentinas de Plásticos, Sociedad Anónima Industrial y Comercial
• IMAP – Acronym for Industrias Manufactureras Argentinas de Plásticos ("Argentine Manufacturing Industries of Plastics").
• SAIC – Acronym for Sociedad Anónima Industrial y Comercial (a specific corporate designation in Argentina that means “Industrial and Commercial Corporation with Limited Liability.")
IMAP SAIC is a plastic manufacturing company based in Argentina (still in business as of 2026), and the "SAIC" part indicates its legal status as a registered industrial and commercial corporation. They are known to have manufactured promotional toys and items like yo-yos, often under contract for brands like Coca-Cola. One such example is this yo-yo model. | |
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