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The Museum of Yo-Yo History is a labor of love, and we would not be able to stay up-to-date with exhibits without the support of our sponsors and curators. Big thanks go to One Drop Design and Duncan for supplying us with their latest models, YoYoExpert for their help and support, and to Cody Orr, TotalArtist and YoYoBrothers™ for allowing us to use their collections!

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Cheerio Rocking the Baby - 1948
Exhibit #2295
OwnerRick Brough

A Cheerio yo-yo demonstrator helping a young award winner with "Rock the Cradle" -- Cheerio's name for the trick (also known as "Rock the Baby"). The demonstrator is Frank Young. Frank was a 1938 runner-up at a Cheerio Yo-Yo contest in Vancouver, British Columbia; the 1939 provincial Cheerio Yo-Yo champion in Saskatchewan, Manitoba; a contestant in the 1940 Cheerio World Yo-Yo Championship in Toronto, Ontario. The name of the female player is unknown. Photograph is from the evening edition of the New York Daily News. Taken April 15, 1948 by Bernie Aumuller.

Barely visible on Frank's sweater is the bottom portion of a Cheerio Champion patch (shaped like a giant maple leaf). The female is wearing a hat with a "I'm a Cheerio Champion" patch sewn onto it. All Cheerio-related items in this picture, including the yo-yo, can be seen in full color in other exhibits in this museum!
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Indianapolis newspaper article on Frank Young, September 1957

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