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BC/What's Next No Brainer pin
Exhibit #1956
TypeAdvertising
ConditionMint
Date1999
OwnerRick Brough
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"No Brainer" pin from What's Next manufacturing. These pins were handed out during the New York Toy Fair 1999--the height of the yo-yo boom at the end of the 20th century.

This pin targeted the popular Yomega "Brain" yo-yo that had a clutch system built-in so the yo-yo would return automatically to the player's hand. BC yo-yos were fixed axle and required a tug on the string to get the yo-yo to return. What's Next and Yomega were competitors at the time.
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